1. About Bubble Sway
Bubble Sway is a casual arcade game for mobile devices. This policy explains what happens to information when you play it.
Bubble Sway has no account of its own and no sign-up. There is no chat, no messaging, and no way to post or share content with other players. The game does use Apple's Game Center and Unity Gaming Services for its Best Score leaderboard, and Apple's iCloud for cloud save, all described in section 5; none of these is an account you create with us. Bubble Sway does not ask for access to your location, camera, microphone, photos or contacts.
This policy covers Bubble Sway on iPhone, iPad and Android. Where it names Apple, Game Center, iCloud or the App Store, it is describing the iPhone and iPad version. The Android version uses Google's services in their place, and has no cloud save; what differs there is set out in section 13.
This page describes the product. It is not legal advice.
2. Information We Collect
Bubble Sway does not ask you for your name, address, email address, phone number or date of birth, and it does not create an account for you.
Apart from your leaderboard score, described in section 5, the game does not send your gameplay data to us, and Bubble Sway does not operate servers of its own. Network communication can still occur through services built into the game: the advertising services described in section 4, Apple's Game Center and iCloud services and the Unity Gaming Services leaderboard described in section 5, and Apple's App Store services, which the game's store functionality may contact — for example when the game starts or returns to the foreground — as described in section 6.
Bubble Sway does not ask you to create or change a username inside the game, and the game's Settings have no name to edit. You may pick an avatar; it is stored on your device as part of your saved progress, and it may be included in the cloud save described in section 5.
If you use the leaderboard, the display name of your platform account — your Game Center display name on iPhone and iPad, your Google Play Games display name on Android — may be used as your name on the leaderboard, and your best score is submitted to Unity Gaming Services. That is described in section 5, and in section 13 for Android.
Advertising partners do process technical information in order to deliver ads. That is described in section 4 rather than here, because it is not information Bubble Sway asks you for or receives.
To learn which of its own ads bring new players, Bubble Sway also uses Google Analytics for Firebase and Meta App Events, as described in section 4 under “Measuring Bubble Sway's own advertising”. They receive app usage events, never your name, email address or leaderboard identity.
3. Information Stored on Your Device
Your progress is saved on your device using the platform's standard app storage. It is not uploaded to us, and Bubble Sway does not operate a database of its own for it. A copy may also be stored in your own Apple iCloud account through Apple's cloud save service, as described in section 5. Your progress includes:
- Your gold balance, lives and best score
- Which themes and cosmetic items you own and have equipped
- Daily rewards, missions and achievements progress
- Settings such as sound, music and tilt controls
- The avatar you chose, if you chose one
- Records of completed purchases, so that what you bought is not granted twice
The game also keeps, on your device, a copy of the last leaderboard it loaded and your platform display name, so that the leaderboard can open quickly and while offline. These are not part of the cloud save.
On the device, this data is readable only by Bubble Sway. Where a cloud copy exists, it is held in your own Apple iCloud account under Apple's terms, as described in section 5.
4. Advertising
Bubble Sway shows ads through Google AdMob, Google's mobile advertising service, using the Google Mobile Ads SDK. Through AdMob mediation, some ads are served by Unity Ads (Unity Technologies) and Liftoff Monetize (Liftoff Mobile, formerly Vungle), whose SDKs are included in the game for that purpose.
Ads you choose to watch
Rewarded ads are always optional. You start them yourself, and you receive something in return:
- Free Gold — gold, a limited number of times per day
- Continue — carrying on after a run ends
- Extra lives — when you have run out
If you do not start one, it does not play.
Ads shown between runs
Bubble Sway also shows occasional full-screen ads between runs. These are not shown during play, and they are not shown to players who own Bubble Sway PRO or Remove Ads.
What advertising partners process
To deliver and measure an ad, these services may process technical information from the device, which can include device and operating system details, coarse region, network information, and identifiers used for functions such as counting how often an ad has been shown and detecting fraud. Bubble Sway does not receive this information and does not have access to it.
Depending on your region and the choices you make, the ads you see may be personalised - chosen using information such as your interactions with ads and apps - or non-personalised, which are based on context such as the game itself and your general location. What Google does with this information is governed by its own policies, which are linked in section 8.
On iPhone and iPad, Bubble Sway asks once, using Apple's App Tracking Transparency prompt, whether its advertising and measurement partners may use your device's advertising identifier to track you across other companies' apps and websites. If you allow it, they may use it; if you do not, they do not receive it. The game plays the same either way, and you can change your answer at any time in your device's Settings under Privacy & Security → Tracking.
Consent in the EEA, the UK and Switzerland
If you are in the European Economic Area, the United Kingdom or Switzerland, Bubble Sway uses Google's User Messaging Platform to ask for your consent before personal data is used for advertising. You can consent, decline, or manage your choices, and the game plays the same whichever you choose; if you decline, you may still see ads that do not use your personal data. You can review or change your choice at any time from the Privacy Policy option in the game's Settings, which opens your ad privacy choices whenever Google's consent tools say you should have that option.
Measuring Bubble Sway's own advertising
Bubble Sway is itself advertised on other apps and websites, for example on Facebook, Instagram and Google. To learn whether those ads bring players who go on to play, the game uses two measurement services:
- Google Analytics for Firebase (Google LLC), which records that the app was installed and opened, app sessions, and the game's own events, and makes them available to Google Ads to measure Bubble Sway's ads;
- Meta App Events, through the Facebook SDK's core component (Meta Platforms), which records app installs and launches and the game's own events, so Meta can measure Bubble Sway's ads on Facebook and Instagram.
The game's own events are only that a run started and that a run finished. They carry no score, purchase or other details. Neither service receives your name, email address, contact details, precise location, Game Center or Google Play Games name, or your leaderboard identifier. Like the advertising services above, they process technical information from the device: device and operating system details, app version, coarse region and time zone, an identifier the service generates for the app installation, and, only where you allowed tracking on iPhone or iPad or have not turned off the advertising ID on Android, the device's advertising identifier.
Neither service starts until the consent choices described above are settled. Where Google's consent tools apply and you decline consent to the use of your data, neither service is started, and Meta App Events is also not started if you turn Meta off in the list of partners there. Where you have opted out of the sale or sharing of your data under a US state privacy law, both are told so: Meta's Limited Data Use applies, and Google Analytics does not use the data for advertising. Bubble Sway does not use either service to show you ads inside the game, and neither service is used for Facebook Login, sharing or any other social feature.
5. Game Center and iCloud
Leaderboard
Bubble Sway has one Best Score leaderboard shared by players on iPhone, iPad and Android. It is provided through Unity Gaming Services (Unity Authentication, Leaderboards and Cloud Code), operated by Unity Technologies, and on iPhone and iPad it uses Apple Game Center to identify you. Game Center is Apple's service, and signing in to it is handled by Apple on your device — Bubble Sway does not operate its own account system for it and never sees your Apple Account credentials.
When you are signed in to Game Center, the game uses Game Center's identity verification to sign you in to Unity Authentication, which gives you a Unity player identifier. Your Game Center display name is used as your name on the leaderboard, and your best score is submitted to Unity Gaming Services together with that player identifier and whether you play on iOS or Android. These details are processed by Unity Gaming Services to provide the shared leaderboard and are not used for advertising.
Bubble Sway does not ask you to create a username, and the name cannot be edited in the game's Settings: it follows your Game Center display name, which you can change in Game Center.
Your best score is also submitted to Apple Game Center's own leaderboard, where your Game Center player identity and display name are handled by Apple under Apple's privacy terms.
If you are not signed in to Game Center, nothing is submitted and you do not appear on the leaderboard. The game may still read the leaderboard, using an anonymous Unity player identifier.
Cloud save
Bubble Sway uses Apple's GameKit / iCloud Saved Games service so that your progress can be restored and kept in step across your own devices. When this is available, a copy of your Bubble Sway profile — the saved progress listed in section 3 — may be stored in your own Apple iCloud account.
This data is held by Apple under Apple's terms. Bubble Sway does not operate a separate cloud database for it, does not copy it to any server of ours, and does not share it with the advertising services in section 4.
Game Center and iCloud are managed through your device's own Settings, where they can be turned off.
6. In-App Purchases
Bubble Sway offers optional purchases — gold packs, Bubble Sway PRO and Remove Ads. These are handled by Apple's In-App Purchase system through Apple's StoreKit framework.
The game's store functionality uses Apple's StoreKit framework, which may communicate with Apple's App Store services — for example to check which products are available — even before any purchase is offered or made.
Payment is processed by Apple, not by us. Bubble Sway never receives or stores your payment card details, billing address or store account credentials. What the game records is limited to which products you own and which purchases have already been credited.
What you have bought is an entitlement held by Apple against your store account. Bubble Sway asks Apple's purchase system to confirm it, and the Restore Purchases option in the Shop restores non-consumable purchases — Bubble Sway PRO and Remove Ads — through Apple. Gold packs are consumable and are credited when bought rather than restored.
Purchases are optional. The game is fully playable without them.
7. Children's Privacy
Bubble Sway is a casual game for a general audience. It is not designed for or directed to children, and it is not listed in the App Store's Kids category.
The game does not ask anyone for personal information and has no chat or messaging features. On iPhone and iPad it asks once for permission to track across other apps and websites, as described in section 4, and the game plays the same whichever answer is given. We do not knowingly collect personal information from children.
The Best Score leaderboard uses Apple Game Center and Unity Gaming Services, and cloud save uses Apple iCloud, as described in section 5. Game Center and iCloud depend on the Apple Account signed in on the device and can be turned off in your device's Settings. Where Game Center is restricted or signed out, Bubble Sway simply plays without it and submits no score.
Parents and guardians: purchases are real-money transactions handled by the platform store. Your device's own parental controls — Screen Time on iOS, for example — can restrict or require approval for them.
If you believe a child has provided personal information through this app, please contact us using section 14 and we will look into it.
8. Third-Party Services
Bubble Sway includes the following third-party services. Their own policies govern what they do with the information they process:
- Google AdMob (Google LLC) — advertising delivery and measurement, and Google's User Messaging Platform for consent. Google privacy policy · How Google uses information from apps that use its services
- Apple — app distribution, In-App Purchase, Game Center leaderboards and iCloud cloud save. Apple privacy policy
- Unity Gaming Services (Unity Technologies) — the shared Best Score leaderboard: player sign-in (Unity Authentication), leaderboard storage and score checks (Cloud Code). Unity privacy policy
- Unity Ads (Unity Technologies) — ads served through Google AdMob mediation, as described in section 4. Unity Ads privacy policy
- Liftoff Monetize (Liftoff Mobile, formerly Vungle) — ads served through Google AdMob mediation, as described in section 4. Liftoff privacy policy
- Google Analytics for Firebase (Google LLC) — measurement of Bubble Sway's own advertising, as described in section 4. Google privacy policy · Privacy and security in Firebase
- Meta App Events (Meta Platforms, Inc. and Meta Platforms Ireland Limited) — measurement of Bubble Sway's own advertising on Facebook and Instagram, as described in section 4. Meta privacy policy
Ads may come from advertisers and ad networks that buy through Google's advertising platforms, and from Unity Ads and Liftoff Monetize when AdMob mediation calls on them. Bubble Sway does not integrate any other advertising network.
Apart from the measurement of its own advertising described in section 4, Bubble Sway does not use an analytics service: it does not use Unity Analytics and does not include a crash-reporting service. Unity's engine diagnostics and cloud crash reporting are turned off.
The advertising services described in section 4 may still measure ads as part of serving them — for example counting impressions and interactions, attributing installs of apps advertised in Bubble Sway through Apple's SKAdNetwork framework, and collecting diagnostic and performance information about their own software. That processing is carried out by those partners under their own policies.
9. Data Retention and Deletion
Your saved game data lives on your device for as long as the app is installed. Deleting Bubble Sway removes it. Your device may also offer a way to clear an app's data without uninstalling it.
Where a cloud copy exists, it is kept in your own Apple iCloud account. Because it is your iCloud data rather than ours, it is managed through Apple — iCloud storage settings on your device let you review and remove saved game data, and turning off iCloud or Game Center stops further syncing. Scores submitted to Game Center are likewise held by Apple.
Your leaderboard entry — your Unity player identifier, display name and best score — is stored in Unity Gaming Services to provide the leaderboard, as described in section 5. If you have a privacy or data request about it, you can contact us using section 14; such requests are handled as required by applicable law.
Apart from that leaderboard entry, Bubble Sway has no accounts of its own and no servers, so there is no profile held by us to delete. Information processed by advertising and measurement partners, including Google Analytics for Firebase and Meta App Events, is held by those partners under their own retention settings, and their policies in section 8 describe your options.
Purchases are recorded by the platform store under your store account, not by us.
10. Security
Game data is stored using the operating system's standard app storage, which other apps cannot read. Bubble Sway has no account system and no password of its own, so there is no Bubble Sway login to compromise. Game Center and iCloud are secured by Apple as part of your Apple Account.
No method of storage or transmission is completely secure, and we cannot guarantee absolute security.
11. International Users
Bubble Sway may be played anywhere it is distributed. The third-party services listed in section 8 operate internationally and may process information in countries other than your own, under the terms of their own policies.
Depending on where you live, you may have rights over personal information held about you. Apart from the leaderboard entry described in section 9, Bubble Sway holds none itself, so such requests are best directed to the relevant service in section 8. You may also contact us using section 14; requests are handled as required by applicable law.
12. Changes to This Privacy Policy
This policy will be updated when the game changes — for example if a feature or a third-party service is added or removed. The effective date at the top of this page shows when it was last revised. Significant changes will be reflected here before or when the change reaches players.
13. Bubble Sway on Android
Everything above applies to the Android version of Bubble Sway, from Google Play, except where it describes an Apple service. On Android those are replaced as follows.
Leaderboard
On Android the shared leaderboard described in section 5 uses Google Play Games Services to identify you, in place of Game Center. Signing in is handled by Google on your device, with the Play Games profile of your Google Account — Bubble Sway has no account system of its own and never sees your Google credentials. When you are signed in, the game uses a one-time code from Play Games to sign you in to Unity Authentication, your Google Play Games display name is used as your name on the leaderboard, and your best score is submitted to Unity Gaming Services, as described in section 5. The name cannot be edited in the game's Settings; it follows your Play Games display name.
Your best score is also submitted to Google Play Games' own leaderboard, where your Play Games player ID and display name are held by Google under Google's privacy terms. If you are not signed in, the game plays the same and nothing is submitted. You can manage or delete your Play Games profile and its data in your Google Account.
No cloud save
The Android version does not use cloud save. Your progress, listed in section 3, is kept only on your device and is removed when you uninstall the game or clear its data.
In-app purchases
Purchases are handled by Google Play's billing system. Payment is processed by Google, not by us. Bubble Sway never receives or stores your payment card details. What you have bought is held by Google against your Google Account; the game asks Google Play to confirm it, which is also how Bubble Sway PRO and Remove Ads are brought back on a new device. Refunds are handled by Google Play.
Advertising
Advertising works as described in section 4, through Google AdMob, and Bubble Sway's own advertising is measured with Google Analytics for Firebase and Meta App Events as described there. On Android the identifier used for advertising is the Android advertising ID, which you can reset or delete in your device's Settings. The App Tracking Transparency prompt mentioned in section 4 is an Apple feature and does not exist on Android.
Reminders
If you allow notifications, Bubble Sway may show an occasional reminder to play. These are scheduled on your device by the game itself. They are not sent from a server, and turning them on or off sends nothing to us or to anyone else. You can switch them off in the game's Settings or in your device's Settings.
Google's policies
Google Play, Google Play Games Services, Google Play's billing system and Google AdMob are provided by Google. Google privacy policy
14. Contact Us
Questions about this policy or about Bubble Sway can be sent to: